Privacy Policy

Last Updated: October 17, 2026

At Rootlyric, we recognize the importance of protecting your personal information and respecting your privacy. This Privacy Policy explains how we collect, process, use, and protect information when you visit our online store, browse our decorative accessory collections, or purchase products from our Beaded Charms, Cute Charms, and Bag Charms series.

By using our website, you acknowledge the data practices described in this policy, subject to your rights under applicable privacy laws.

1. Information We Collect

To operate our online store and provide customers with a convenient shopping experience, we may collect the following categories of information:

  • Personal Information: When you place an order, register an account, or contact our support team, we may collect your name, email address, telephone number, billing address, and shipping address.
  • Payment Information: Payments are handled through third-party payment service providers. Rootlyric does not directly retain complete payment card numbers or card security codes within its own systems.
  • Automatically Collected Data: When you access our website, certain technical information may be collected automatically, including your IP address, device type, browser details, pages visited, and website interaction data.

2. How We Use Your Information

The personal information we collect is used to support our daily business activities and improve our services. These purposes may include:

  • Processing Orders: Managing purchases, coordinating payment transactions, arranging shipping, and providing delivery notifications for our decorative charm accessories.
  • Improving Our Store: Understanding customer browsing behavior, evaluating website performance, and improving the presentation and functionality of our product collections.
  • Customer Communication: Sending order confirmations, shipping notifications, customer service responses, and promotional updates when permitted by applicable law.
  • Fraud Prevention: Identifying potentially unauthorized transactions, protecting customer accounts, and maintaining the security of our online shopping environment.

3. How We Protect Personal Information

Rootlyric takes reasonable technical and organizational measures designed to safeguard the information entrusted to us.

  • Secure Data Transmission: Our website uses applicable encryption technologies, such as SSL/TLS, to help protect information transmitted between customers and our online store.
  • Limited Information Access: Customer information is accessible only to authorized personnel and service providers who need it to perform legitimate business functions.
  • Payment Protection: Payment transactions are processed through external payment providers responsible for maintaining applicable payment security measures, including PCI-DSS standards where required.

Although we take reasonable precautions, no internet-based system or electronic transmission method can be guaranteed to be completely secure.

4. Third-Party Services & Advertising Partners

Rootlyric does not directly sell customer personal information in exchange for monetary payment. However, we may disclose certain information to service providers, technology partners, and advertising platforms when necessary to operate our store, analyze performance, or conduct marketing activities.

These services may include:

  • Analytics and Advertising Services: Third-party providers may help us understand customer interactions, measure advertising effectiveness, and display relevant promotional content.
  • AppLovin: May be used to support digital advertising, campaign tracking, and advertising performance measurement.
  • Meta Platforms: May assist with social media advertising, promotional campaigns, and audience analytics.
  • Google Services: May provide website analytics, advertising tools, search-related services, and conversion measurement.

These third-party providers may process personal information in accordance with their own privacy policies and applicable data protection requirements.

5. Cookies & Similar Technologies

Our website may use cookies, tracking pixels, and related technologies to support essential store functions and improve visitors' browsing experiences.

These technologies may be used to:

  • Maintain shopping cart information and remember selected items.
  • Analyze website traffic, visitor activity, and overall store performance.
  • Support personalized advertising and evaluate marketing campaign results.

Please Note: Most browsers allow you to manage or disable cookies through their privacy settings. However, restricting certain cookies may affect shopping cart functionality or other website features.

Where required by applicable law, we will provide relevant choices or obtain consent for non-essential tracking technologies.

6. Children's Privacy

Rootlyric's online store is not designed for children under the age of 13.

We do not intentionally collect personal information from children under 13. If we discover that such information has been collected without legally required authorization, we will take appropriate steps to remove it in accordance with applicable privacy regulations.

Parents or legal guardians who believe that a child has provided personal information to us may contact our customer support team for assistance.

7. California Online Privacy Protection Act (CalOPPA)

Rootlyric aims to maintain transparent privacy practices in accordance with applicable online privacy requirements.

  • Customers can browse available products and collections without registering an account.
  • Our Privacy Policy is accessible through a designated link on our website.
  • We may consider supported browser privacy signals and tracking preferences in accordance with applicable legal obligations.

We encourage visitors to review this Privacy Policy periodically to remain informed about our information-handling practices.

8. European Privacy Rights (GDPR)

Customers located in the European Economic Area (EEA) and other regions with applicable data protection regulations may have specific rights concerning their personal information.

Depending on applicable law and the circumstances, these rights may include:

  • Right of Access: Request information about the personal data we hold about you.
  • Right to Rectification: Ask us to correct inaccurate or incomplete personal information.
  • Right to Erasure: Request deletion of eligible personal data, subject to applicable legal exceptions.
  • Right to Restriction: Request limitations on certain processing activities where permitted by law.
  • Additional Rights: Where applicable, request data portability or object to certain uses of your personal information.

To submit a privacy-related request, please contact us at [Your Customer Support Email]. We will review and respond to eligible requests in accordance with applicable legal requirements.

9. California Consumer Privacy Rights (CCPA/CPRA)

California residents may have additional rights under the California Consumer Privacy Act and California Privacy Rights Act, where these laws apply to our business.

These rights may include:

  • Right to Know: Request details about the categories and specific personal information collected, used, or disclosed.
  • Right to Delete: Request the deletion of eligible personal information, subject to legal exceptions.
  • Right to Correct: Request corrections to inaccurate personal information maintained by our business.
  • Right to Opt Out: Certain disclosures of personal information for targeted advertising may be considered a "sale" or "sharing" under California privacy laws, even when no monetary payment is involved. Eligible consumers may request to opt out of such activities.

Rootlyric will review applicable privacy requests and provide appropriate assistance in accordance with relevant legal obligations.

10. Data Security Incidents

If a security incident occurs that affects personal information, Rootlyric will evaluate the situation and take appropriate measures consistent with applicable data protection requirements.

  • We will investigate relevant incidents and take reasonable steps to address identified security risks.
  • Where legally required, affected individuals will receive notifications through appropriate communication channels.
  • Additional information or notices may be made available on our website when necessary or required by applicable regulations.

11. Marketing Emails & Communication Preferences

We aim to maintain responsible email communication practices and respect customers' preferences regarding promotional messages.

  • Marketing communications are intended to include accurate sender information and clear subject lines.
  • Promotional emails will provide an available unsubscribe option where required by law.
  • Customers may request to stop receiving marketing communications through the unsubscribe link or by contacting our support team.

Unsubscribing from promotional messages will not necessarily prevent essential transactional communications, such as order confirmations, payment notifications, or shipping updates.

12. Contact Information

If you have questions about this Privacy Policy, how your personal information is handled, or how to exercise applicable privacy rights, please contact us using the details below:

  • Brand Name: Rootlyric
  • Operating Company: support@rootlyric.com
  • Business Address: 1042 Ogden St 
    Denver CO 80218 
    US
  • Customer Support Email: support@rootlyric.com
  • Contact Number: +1 215-581-2987